The impact rage of the festival

For the past twenty years the african music festival in Holland has successfully resulted in TV programs, which inspired many festivals in Europe to come under the banner of world music programming for the multicultural environment in Holland. The annual african music festival in Holland attracts a minimum of 10.000 people annually and is covered by all the news media in Holland from student magazines to tourism journals, daily newspapers, television and radio program activities.

The festival attracts children from 9 years old all the way to the age of 65, ranging from doctors, lawyers, good will ambassadors and travelers who've been to Africa as well as ethnological music students. The ethnological range of the festival has initiated many seminars, conferences and lectures on music of African in schools and classes with lots of students traveling now to Africa to complete their lessons on african music and culture on the continent of Africa.

Since the African music festival is the older form of traditional music in the Netherlands, it was a unique brand manifestation, presenting from the continent of Africa, the best and most diverse collection of traditional and folklore music and instruments that are important to the preservation of the original african culture.

African music festival is the most important gathering for music producers and publishers who catalogue music and are interested in new and raw talent. The african music festival has created the opportunity whereby the revitalization of European pop music has been linked and merged with african music creating the new music, called "world music", which is the market of the new generation and is spreading around the globe from Carlos Santana to Michael Jackson and Manu Dibango. All these artists have caught the world's attention to this brand new music, which is a part and parcel of the African music festival.